Capture One is considered one of the leading photo editing software companies in the world. While being employed as their Senior Graphic Designer, I worked on marketing their 21th century product launch.
By gaining understanding for Capture One's target group, I began optimizing their current visual identity, while leaning on the company’s verbal brand identity. To keep the brand simple and lean, I used key-wording from the verbal brand identity: BOLD, UNCOMPROMISING, CONFIDENT, MODERN, INSPIRATIONAL
